Should a small business have web presence? Need more answers?
Top Reasons for Small Businesses to Have A Web Presence
No Sales Staff Required: Sales are automated; hence, no sales staff is required.
Top Reasons For Small Businesses To Have A Web Presence
Web personalization on your mind?…Tread with caution
Web personalization is not a cakewalk
Web personalization is a strategy, or better still a marketing tool, that requires implicitly or explicitly collecting visitor information and leveraging that knowledge in determining what sort of information will be provided to users and how.
Web personalization may be fraught with inconsistencies
Personalization is driven by the computer which tries to serve up individualized pages to the user based on some form of pattern of that user’s needs. Personalization does well in those cases where the user’s needs are by and large unchanging and it is simple to describe in machine-understandable ways.
Having the computer personalize the website to the users’ needs and taste is fine. Moreover, users own choices are insufficient as the only basis for personalization as there are things even users do not know they need.
It is a good idea to provide a comprehensive coverage of the things users may want or need because if something is not there on the site, users can not choose it.
The effective way to get personalized interaction between a user and a website is to offer the user with an array of options and let the user choose what interests his mood at that time.
Putting web personalization at work in a user-friendly manner
- Designers should understand that users have unique tastes and needs that are related to their broader personal goals.